What Really Matters For Promo Videos

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Your promo video only does you any good if people actually watch it. And like it.

As Seinfeld said, “There is no such thing as an attention span. There is only the quality of what you are viewing.” This captures the essence of a great promo video.

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Using video is a great idea, and video quality is everything.

I mean quality in the wider sense, although technical is very important too. Jupiter Research found that 60% are less likely to return to a site if the video is low quality.

So what makes these videos so good? 3 main things.

  • Really good quality. Professional production. (Not cheap)
  • Tell a story. Give a promise of the future.
  • Humor.